The essence of the web directory business
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Before a few years I was looking for a web site idea to start over with making money online. In the beginning writing content was really hard for me (plus publishing content was not so easy these days) so I finally decided to create a web directory.
Today, a lot of years after that, more and more directories are created every day and this looks a little odd as people don’t use web directories any more because of the social bookmarks. So a first question that comes to my mind is….
Why people start web directory sites?
Well the answer to this is simple. Web directories are :
- Easy to maintain
- They are attractive to a newbie webmaster
- They can easily earn money when they have some good pagerank value
Of course running a web directory, and especially a successful one has some cons too, but most people don’t know them before they start
Cons of running a web directory
- Requires some time – on daily basis – to approve/disapprove new listings
- Gets a lot of spam submissions
- It is hard to promote it as there are tons of directories out there
Now let’s start with the basics of the web directory business…
The basics
First you will need to decide the subject of your directory. There are niche directories that list sites from a specific market (eg. a directory of software products), localized directories (eg. a greek directory), directory of directories (directories that list directories) and general web directories that list sites of any interest.
In my opinion the best decision is to start a niche directory. This way you have much more chances to establish it and the promotion will be easier than a general web directory. Be sure to know a few things about your niche as it will help you in the future.
After this you will need a domain and a hosting account. The domain would be great to have the term “directory” in it with a term that defines your niche. The hosting is in general not important, but you should use an ip address that does not host another directory.
Directory software
The script that you are going to use is very important as this will be your vehicle in this business. There are many scripts out there but not all of them are good or have support and communities around them. So for that I will strongly advice you to use phpLD which is for sure the best and it has a big community for support, themes, etc.
Starting out
So now we have a domain and our new directory script installed, so we are ready to start. Before you start promoting this new site, be sure that you have the correct categories (not too many for the beginning) and that there are a few submissions. Tip: You can submit some major web sites in your directory. This way the site wont look empty and you will have some quality web sites listed in.
The promotion plan
As I’ve tolled you before, promoting a web directory is not the easiest thing to do. You need a simple but effective plan to go with. Here is what you have to do:
Promoting a web directory: Phase 1
As our site is brand new, we don’t want to submit it to the top lists right now, as most of them are going to reject us. For the beginning we just need to get new submissions and make the site look established. Make sure that the submission cost in your directory is zero, and go to announce it in every webmaster forum. There are even forums with categories dedicated to announce new directories (like DP) Also be sure that you are using a forum signature in all these forums with a link to your site.
Promoting a web directory: Phase 2
Our only purpose on promoting a web directory is nothing but pagerank. I know this sounds silly and it doesn’t have any meaning but in this “newbie world” pagerank is the only thing that makes a web directory stand out. So we need as much incoming links as possible.
Take a list of web directories (eg. http://info.vilesilencer.com/) and submit your web directory – which now has some listings and you get a few submissions every day – to a few of them every day. This is important because if you submit to 1000 directories in one day those links will be like search engine spam to google, and you wont get good rankings from them (at least not soon)
Add your directory to as many sites as you can, and make sure that you help people who submit their site to your directory to link back to you. You can do this by stating it in your welcome email, by having a “link to us” page in your directory, etc.
If you have a few bucks buy some high pagerank links. This will help more to establish your directory fast.
Post a few articles in article web sites with some links to your site attached, create a lens at squidoo, sponsor phpLD or WP themes, and in general find as many free links as possible.
Important: Increasing your pagerank is a time consuming process. Don’t expect to make a successful web directory in a few days, but be prepared to wait for months until your site becomes a money making machine
Promoting a web directory: Phase 3
Now we suppose that our directory has a few hundreds of listings, and got some pagerank (3+). In this part we need to submit it to the major directory lists and directories of directories. Bellow are some of the best lists, and I can assure you that if you get listed there, you will have a stable source of traffic :
From these sites alone, my directories get around 2000 visitors per month, so I guess it worths to try
The business plan
If you do this right and be consistent on what you do you will have a pagerank 4 or higher. At this stage your directory is established and you can start thinking different
Use your site to promote it
Stop giving free links. Give free links only to those who link back to you and help you with your promotion. To the others charge a reasonable price for listing their sites with you and a higher price for featured links.
Do some 3 way linking. Find other webmasters to exchange links with, and make sure that they have same or higher pagerank than yours.
Directory monetization
Don’t fill your directory with ads. A web directory must be clean of ads, as it is supposed to serve those who pay to get listed. Of course you can add a block or two from adsense. Adsense wont give you great results, but in general web directories get high pay per click ads.
Your purpose is to make money by selling links (listings, featured listings, home page sponsors) and believe me it is much better to get your money instantly through paypal than waiting for a check
Some last words
The web directory business is not the easiest to run, but it is good for new webmasters and people that don’t have enough knowledge to run other types of web sites. In my opinion is cool to have one or two directories in your portfolio as it can bring in some easy money in the process (I still have my directory in my ownership) while when it is established it wont require too much time.
I hope this article helped you, and I wish you good luck with your web directories






