The idea that I am promoting the best web browser, and in the same time help to make internet a better place was always fascinating me. The bad thing when you promote Firefox affiliates from the adsense program, is the low conversions. First of all let’s try to see what are the reasons that cause this problem.

Why people don’t install Firefox from your site

• People usually don’t submit an offer because of a banner. You need more than that in order to convince them
• Some of your visitors already use Firefox, why display the firefox advertisement to them?
• Lack of motivation. IE users already use a browser that works for them. You can’t explain to the average user that IE don’t follow W3C standards. This is information useful only to web designers and web developers

How to promote Firefox

In my honest opinion in order to promote firefox you need to be intrusive. The first rule is that you don’t have to promote Firefox to any other than internet explorer users. To do this you will need to use a small fragment of code in HTML like :


<!--[if IE]>
Show the ad here
<![endif]–>


or if you prefer the php way, something like :


if (strpos($_SERVER['HTTP_USER_AGENT'], ‘MSIE’)!==false)
echo ‘Your firefox ad here’;


The second thing you have to think is how intrusive you are going to be. You can display a landing page to every IE visitor - instead of your regular content - and ask from them to install Firefox because IE has many security problems, etc.

This way works the best but you will lose a lot of loyal visitors that use IE. Of course this is your decision, and if you like to play with landing pages for IE users, then I will definitely recommend you to check the Explorer Destroyer, a web site dedicated to destroy Internet explorer

Now if you want to be less intrusive, but yet having conversions, here is how you can do it. Open your template file and after the body add this line of code:


<!--[if IE]>
<div style="width:99%;border-bottom: 2px solid red;background:gray;padding:5px;color:#FFF;">
<strong>Warning</strong>: You are using Internet Explorer. <a href="http://getfirefox.com/">Get Firefox with Google Toolbar for better browsing </a>
</div>
<![endif]–>


Of course you will have to change the link code with your affiliate code. I’ve took this style from blows hard and it still has some good conversions. Bellow you can see how it looks like :

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Blogs are the hardest sites to monetize, but yet when it comes to wordpress there is always an automated solution for you In today’s post we will write about the top wordpress plugins that you may use in order to earn money from your wordpress blog.

Using adsense with your blog

Adsense never worked well for my blogs - as they are all tech related and people know how to avoid those ads - but for many bloggers adsense is the best earner. One of the best plugins for this task is the Adsense Deluxe plugin which gives you the ability to have different ad placements/colors on each post and decide what ads to run, etc.

Besides adsense deluxe there are other plugins for adsense too. Here are a few:

• AskApache Firefox Adsense will display Firefox adsense ads only to users that don’t have firefox
• Shylock Adsense Plugin gives you the ability to display more ads to the old posts and less to the new ones. This way you will not bother your regular readers
• If you are a refresh geek, then Adsense Earnings is the best plugin for you, as it will display your adsense earnings in your dashboard
• In case you want to share adsense revenue with your co-bloggers, then Author Adsense Plugin is exactly what you need.
• You can also use the Adsense Manager Plugin, which actually generates code automatically and allows positioning of ads with Widgets
• Who Sees Ads, will help you create some rules regarding who is viewing ads and who is not. This way you can display ads only to search engine visitors, or only to non registered users, etc.

More adsense earnings

If you want to earn even more, there is a great plugin from web 2.0 announcer which uses a unique revenue sharing system to help you make more from adsense. The web 2.0 announcer monetizer plugin will display links to the top stories from the web that are related to your blog, and in addition you’ll get half of the adsense pageviews in their site. This way you can earn money for giving cool content to your readers.

Amazon affiliate program plugins

Another cool income source for your blog could be Amazon. But if you are lazy like me you would like to have a plugin that will add those ads automatically, right? Well there are a few plugins that help you monetize your wordpress blog with Amazon. Here are a few I know :

1. Amazon links pro is a plugin that according to its author is a contextual solution for Amazon as it is displaying ads relevant to your content.
2. The Amazon Wishlist plugin will display your wish list at amazon to your blog. I know this is not actually a monetization method but a free book or cd is always cool, right?
3. TicTap Contextual Ads is probably the best plugin that I saw for Amazon (haven’t tested it yet) This plugin will display contextual ads to your blogs with Amazon products, and what I really like about them is their unique style (check the site to see what I mean)

Selling links: Do it yourself

If you followed the tips we gave you for selling links without the help of middle man companies, then it is probably the time to install the WP Text Ads plugin. I have never used this one, so if you want to read a review check this post from proBlogger.

Sponsored posts: Do it yourself

As you know there are plenty of services that act like a middleman for sponsored posts in your blog. Services like ReviewMe have marketplaces where advertisers search and order sponsored posts to your blog and they get a big cut of the sales.

If your blog has traffic maybe this is not required, so if you think you can do this yourself, you can use a plugin like WP BankRoll. The plugin is integrated with the Paypal IPN system, so it is a great solution, and the best is that there is a free version too.

CPM/CPC ads: Do it yourself

Now if you think you can sell CPM or CPC ads yourself, the first thing you need is a great piece of software to automate the process and have your clients confident that everything is working well. To have this result I would definitely suggest you to install OpenAds (formerly known as phpAdsNew) and then use WP OpenAds Plugin

PayPal Donations

Another way to make some extra money with your blog is offer paypal donations. If you think this monetization method can work for you, you can try the above plugins:

1. EasyPayPal Wordpress Plugin
2. Buy Me a Beer - PayPal Donation WordPress Plugin
3. Paypal Donate

Monetizing your feeds

Personally I am not a fan of this monetization technique - as feeds are supposed to used in order to get visitors back to our site - but if you are, here are two plugins you can use:

1. Feedvertising by text link ads has a plugin for feed ads for wordpress
2. The PostPost plugin helps you display CJ ads to your feeds

More monetization options

Do you want more ways to make money? Bellow are the rest plugins that you can use to make money from your wordpress site:

1. The DealDotCom plugin will help you earn more from this new - and promising affiliate program.
2. If you are registered with Chitika’s affiliate program - which by the way is great for sites that have product reviews - you can use [CA] Chitika, a plugin that will automate the whole process
3. On the other hand if you prefer to display BidVertiser ads, you can use the Bidvertiser wordpress plugin. Bidvertiser for me was the one of the worst cpc programs I ever used, but that doesn’t mean that it wont work for you too.
4. If you want are affiliated with CafePress then you definitely have to install the CafePress WP plugin

I got sent a question via email…

Hi Tim I love the blog and have learnt a lot from you and others but my site while popular doesn’t get very many sales through affiliate links what am I doing wrong can you help?

A quick look at both the site (which sadly will remain anonymous as the original emailer has asked it be kept that way ) and its stats indicated it was indeed a pretty popular site with nearly a 1500 visitors a day, which for a news portal is pretty good going. One of the features I really liked was at the bottom of each article was a have your say section which had a simple poll.

Do you think Mclaren should have been fined over £50 million pounds for spying?
Yes|No

Each poll was a question and a yes no answer along with the results, most of the polls no one had entered however to help get this site out of the red they would make an excellent place to peddle our affiliate links.

Zip and Email submits

Many Affiliate companies have zip or email submit campaigns running these campaigns offer the chance for people to win free items like phones computers etc, in exchange for giving up some personal details. The person is then entered into the draw, the affiliate gets paid per lead, so every time some one enters the affiliate makes some money between $0.80 - $5 you are not going to get rich of these schemes but they can easily compete with adsense earnings if properly managed. Zip submits tend to pay out more then email submits and both tend to be very geographically targeted a quick look at the site revealed nearly 70% of the site came from the US while a further 21% was from the UK so we hunted down two suitable campaigns. In the end we found two geotargetted campaigns both through the Affiliate group Copeac one was a Win IPhone and $500 visa zip submit for the US the other a Win a Digital Camera for the UK. Both have appalling small print but hey they worked well for our needs, however before we could get started we needed to organise a few things.

Incentivised or Encouraged

With most Zip and email submits you will come across the phrase ‘This offer Can NOT be incentivized’ what this means is you cannot offer something to go with it. So for example you couldn’t click here to receive a free pen and a chance to win an IPhone for example. The line between encouraging and incentivised is simple you can not give away a physical or electronic product to lure a person into providing their information. While we did check that offering the chance to take part in the poll was not an incentive we also took some extra steps and included small print offering a link to the free iphone/camera offer as well.
Finally we added both an entry in the privacy statement about linking to a third party who may require information to conclude offers, a statement in the terms of service indicating that we are not responsible for offers on third party websites.
To give you an idea of what the poll looks like here is one of the early mocks

Geo-targetting

We knocked together 3 versions of the poll settings, USA, UK and international each with their own offer for the USA and UK they went to our affiliate site once voted via a timed redirect with a means to escape if they just wanted to vote. For international users we asked if they would be interested in doing an online survey to win $100 through yet another affiliate company. You can easily do the same thanks to posts by both Nick and Patrick from Blog Storm on the subject which we linked to just last week. Once this was done, we had checked out that all the links worked, via proxies we sent it live.

The results

The number of people taking the poll rose by 900% this initially sounds a staggering figure but remember we only had around 10 people a day taking the poll so in reality this means we increased the number of poll takers to around 90 a day.
Out of those 90, 50% were from the US, 41% UK and the other 9% international.
In terms of conversions

• 45% - From US resulted in lead payment well above average for this sort of submit
• 5% - From UK pretty much average
• 0% - Well technically not 0 1 person did take the survey but I think it might have been me via a proxy!

The result is that in the last 3 weeks the site has been earning about $24/day from its polls but these are already dying with the last week seeing a disappointing number of results, this is down to several reasons the very high US conversion rate is coming down, Lots of regulars have either stopped voting or more likey are not visiting the same offer. My job was done and I have left my new friend to find some more offers for his polls I have suggested that either run several offers and rotate between them or at least offer a new offer every couple of weeks seems to be a good balance.

Have you had success with Zip and Email submits? Do you think that using them this way is a good idea, perhaps you think its slightly manipulative let us know!

As long as community sites like Myspace or friendster are blocked by firewalls in schools, universities and corporate environments there is a chance for the web proxy business. There are a lot of web proxy related services which makes this business also attractive for people with limited webmaster skills. Beside proxy hosting there is submission services and a range of proxy advertising services.

Topsite submission services

It looks like proxies and topsites make a good team, I know of at least two topsites with a moderate amount of outgoing traffic to their listed member sites. This is of course why such service exists: Just submit your site to several topsites paste the button code into your footer and you’re done. The submission service providers use various scripts to post your site to a number of topsites. My experience is that a lot of these submissions are nearly always useless because the topsites they submit to are often down or not popular.

Conclusion:
Using topsites for proxy related traffic is fine, but select them by yourself carefully and use only those sites where the top user is ranked based on inbound traffic rather then button impressions. Check the topsites where your sites are listed frequently and also check to see if you are seeing visitors from these sites.

Proxy building services

If you don’t know how to setup a proxy or you are just to busy you could use some help. There are a few kids offering a proxy setup service. You get a Phproxy powered proxy website incl. you own adsense code and maybe other ad code inside the proxified pages. The design is most of the time a free template with the requirement of one or more backlink(s). This kind of service provider is often not a professional web designer/developer. These people are using some pre-configured scripts where the knowledge of PHP code is not needed.
Conclusion:
Use them if you need it because of missing knowledge, but don’t forget that the configuration is very basic and there might be hundreds other proxy websites with exact the same content. Because the bandwidth is not cheap you need to be aware that this basic/unfiltered configuration can be very expensive as your bandwidth will be eaten up quickly by users with little or no return.

Proxy websites/script sales

There are a lot proxy websites for sales every day, some of them are new and some of them have traffic and earnings history. Proxy websites are a very common offer, but sometimes there are also other proxy ideas for sale like proxy list scripts which can go for almost $200 or modified proxy scripts with additional functionality. Proxies do not sell for the amount they use to but you still need to be careful of any high priced proxy sale. If you are considering buying an established proxy website with good traffic and earnings you need to confirm its current traffic, don’t buy a site because of the traffic it had in the past. Domains often get placed on Blacklists which are used by a lot of schools and often a proxy owner will be keen to sell if he see’s a dip in traffic. Starting a new proxy website is more work but you have much better chances to have success at least in the short to mid term.

Driving Proxy traffic

I mentioned before that there are topsites which could be a good traffic source. The bad thing is that there are only a few of them. A lot of proxy topsites are full of cheating members or spammed by not related websites. There are also several proxy lists, submitting your site to these lists is free. They offer also paid top or bolded listings. Think about how much traffic you need, the maximum return for the traffic and the cost of advertising.

About the Author:
Olaf Lederer is the owner of several web development related websites, one of which is finalwebsites.com which hosts several popular PHP Classes. He also knows a thing or two about web proxies.

Would you like to be a Payment Blogger guest author then get in touch!

Most webmasters I know believe that in order to make more money with their sites, they need more traffic. Of course this is true but you can always optimize your inventory in order to make more with what you have, and give better value to your advertisers. In today’s article I will try to focus on some of them and give some general tips on subject.

Know your audience

Let’s start with the basics. Knowing your audience is really important for your web site. By knowing your audience you can offer products that may convert better, or make advertisers (in case you sell your inventory) love you Of course if you are monetizing your site with a contextual program like adsense, then you probably wont need this but you need to know some things regarding the traffic of the site. I will explain that later.

Improving CTR (click through rate)

It’s all about clicks right? So we need to make the visitor click on the ads. Let’s give some tips on that.

Don’t fill your site with ads

First thing you need to know is that there is no rule like “the more ads you have, the more will be the possibilities to click on them”. In fact if you fill a site with ads is like begging and 99% of your visitors will never come back. In my opinion you should not have more than 2 ad units and one link unit, or a few small banners in your sidebar.
This way your site looks more professional and your visitors will be able to know that your site is cool before they click on an ad (after all we need return visitors, right?)

See what people see first in your site

That’s a very important thing. You need to find a few non techies and ask them to tell you what they see first in your site. This is the place where you need some advertisements. Past researches teach us that a user decides about a site in the first two seconds. So if they don’t like our site we need them to click on an ad in that time.

Ad placements

One of the major problems today is ad blind users. I mean people who know very well how ads look, so they wont even see the message in an advertisement at all. To prevent this you need to use a smart ad placement. To understand this better we need to know how a user see our site.

Experienced users understand very quickly what is the template of the site, and where is the content. So they will try to focus in the content from the beginning of their visit to your site. A good thing to do in that part is to put an advertisement in the top of your content or even better use a box mixed with the content. If this is an adsense style advertisement then using the site colors is better as our intention for this ad is to “trick” the user that it is content.

Now if the user find the way to read the content he/she needs to take a decision. Stay on your site - which is good anyway - or leave it? For the second option we can use a big box advertisement after the content. This advertisement should be something that user will pay attention to, so I would suggest to use blue colour for the links of this advertisement.

If your site has a sidebar in the left, it is good to have a 160×600 banner there. This is mostly because most of the people check the left side first. So this way if the user don’t like the site from the start of the session he/she can leave and give us some money

Colours for contextual advertisements

The colours you will use with your advertisements is a very big factor regarding contextual ads (adsense, YPN, etc.) Of course the exact colours you will use is connected with the colours of your site, so I can’t say much to this. But something I know and I advice you to test, is that the blue colour in links in most cases has better CTR.

Another important thing to consider, is that if your site has many return visitors, you might want to serve different coloured ads per pageview. This is because your loyal visitors know where your advertisements exist in your site, and they don’t look at all there. But with colours changing on every pageview you may get them to see your ads.

Are your ads really contextual?

Sometimes the adsense bot doesn’t understand what your content is about, and that’s mostly a SEO problem. For instance if you have a blog and everywhere you can see the word “blog” adsense will display blog related ads even in your post about your vacation! In order to prevent this you can use section targeting. This will help the google bot figure out what to get from your page, and serve more targeted ads to your web site.

Do you know what the results are?

No matter what kind of advertisements you serve (CPM, CPC, own inventory, etc.) you need to know some basic stats for the advertisements you serve in your site. This can be done with channels in adsense or zones in openAds or even conversion goals in Google Analytics. The important thing is to note the changes you are making and then see what the results are for each individual advertisement. With a little trial and error you will be able to find out what really works with your site. To be sure that your experiments give you right results each experiment should be live for at least 2000 impressions, but if your site has some serious traffic then 10.000 impressions is even better.

Some final thoughts

Most webmasters own sites because they want to make money, but in the process they forget that the users actually look for information Be cool with the ads on your site, and always pay more attention on how to make a better site for the people who are using it. This way you may bring in less money in the next few weeks but I am sure it can make you a living in a year or two

Hope you enjoyed this article. Later we will publish more articles regarding ad optimisation, so keep in touch