Archive for September, 2007

Earn more with Adsense’s Firefox affiliates

The idea that I am promoting the best web browser, and in the same time help to make internet a better place was always fascinating me. The bad thing when you promote Firefox affiliates from the adsense program, is the low conversions. First of all let’s try to see what are the reasons that cause this problem.

Why people don’t install Firefox from your site

  • People usually don’t submit an offer because of a banner. You need more than that in order to convince them
  • Some of your visitors already use Firefox, why display the firefox advertisement to them?
  • Lack of motivation. IE users already use a browser that works for them. You can’t explain to the average user that IE don’t follow W3C standards. This is information useful only to web designers and web developers

How to promote Firefox

In my honest opinion in order to promote firefox you need to be intrusive. The first rule is that you don’t have to promote Firefox to any other than internet explorer users. To do this you will need to use a small fragment of code in HTML like :


<!--[if IE]>
Show the ad here
<![endif]-->

or if you prefer the php way, something like :


if (strpos($_SERVER['HTTP_USER_AGENT'], 'MSIE')!==false)
echo 'Your firefox ad here';

The second thing you have to think is how intrusive you are going to be. You can display a landing page to every IE visitor - instead of your regular content - and ask from them to install Firefox because IE has many security problems, etc.

This way works the best but you will lose a lot of loyal visitors that use IE. Of course this is your decision, and if you like to play with landing pages for IE users, then I will definitely recommend you to check the Explorer Destroyer, a web site dedicated to destroy Internet explorer :)

Now if you want to be less intrusive, but yet having conversions, here is how you can do it. Open your template file and after the body add this line of code:


<!--[if IE]>
<div style="width:99%;border-bottom: 2px solid red;background:gray;padding:5px;color:#FFF;">
<strong>Warning</strong>: You are using Internet Explorer. <a href="http://getfirefox.com/">Get Firefox with Google Toolbar for better browsing </a>
</div>
<![endif]-->

Of course you will have to change the link code with your affiliate code. I’ve took this style from blows hard and it still has some good conversions. Bellow you can see how it looks like :

Firefox affiliates demonstration

For more ways to earn money with your site, subscribe to our feed :)

The complete list of dosh plugins

Blogs are the hardest sites to monetize, but yet when it comes to wordpress there is always an automated solution for you :) In today’s post we will write about the top wordpress plugins that you may use in order to earn money from your wordpress blog.

Using adsense with your blog

Adsense never worked well for my blogs - as they are all tech related and people know how to avoid those ads - but for many bloggers adsense is the best earner. One of the best plugins for this task is the Adsense Deluxe plugin which gives you the ability to have different ad placements/colors on each post and decide what ads to run, etc.

Besides adsense deluxe there are other plugins for adsense too. Here are a few:

  • AskApache Firefox Adsense will display Firefox adsense ads only to users that don’t have firefox
  • Shylock Adsense Plugin gives you the ability to display more ads to the old posts and less to the new ones. This way you will not bother your regular readers
  • If you are a refresh geek, then Adsense Earnings is the best plugin for you, as it will display your adsense earnings in your dashboard :)
  • In case you want to share adsense revenue with your co-bloggers, then Author Adsense Plugin is exactly what you need.
  • You can also use the Adsense Manager Plugin, which actually generates code automatically and allows positioning of ads with Widgets
  • Who Sees Ads, will help you create some rules regarding who is viewing ads and who is not. This way you can display ads only to search engine visitors, or only to non registered users, etc.

More adsense earnings

If you want to earn even more, there is a great plugin from web 2.0 announcer which uses a unique revenue sharing system to help you make more from adsense. The web 2.0 announcer monetizer plugin will display links to the top stories from the web that are related to your blog, and in addition you’ll get half of the adsense pageviews in their site. This way you can earn money for giving cool content to your readers.

Amazon affiliate program plugins

Another cool income source for your blog could be Amazon. But if you are lazy like me you would like to have a plugin that will add those ads automatically, right? Well there are a few plugins that help you monetize your wordpress blog with Amazon. Here are a few I know :

  1. Amazon links pro is a plugin that according to its author is a contextual solution for Amazon as it is displaying ads relevant to your content.
  2. The Amazon Wishlist plugin will display your wish list at amazon to your blog. I know this is not actually a monetization method but a free book or cd is always cool, right? :)
  3. TicTap Contextual Ads is probably the best plugin that I saw for Amazon (haven’t tested it yet) This plugin will display contextual ads to your blogs with Amazon products, and what I really like about them is their unique style (check the site to see what I mean)

Selling links: Do it yourself

If you followed the tips we gave you for selling links without the help of middle man companies, then it is probably the time to install the WP Text Ads plugin. I have never used this one, so if you want to read a review check this post from proBlogger.

Sponsored posts: Do it yourself

As you know there are plenty of services that act like a middleman for sponsored posts in your blog. Services like ReviewMe have marketplaces where advertisers search and order sponsored posts to your blog and they get a big cut of the sales.

If your blog has traffic maybe this is not required, so if you think you can do this yourself, you can use a plugin like WP BankRoll. The plugin is integrated with the Paypal IPN system, so it is a great solution, and the best is that there is a free version too.

CPM/CPC ads: Do it yourself

Now if you think you can sell CPM or CPC ads yourself, the first thing you need is a great piece of software to automate the process and have your clients confident that everything is working well. To have this result I would definitely suggest you to install OpenAds (formerly known as phpAdsNew) and then use WP OpenAds Plugin

PayPal Donations

Another way to make some extra money with your blog is offer paypal donations. If you think this monetization method can work for you, you can try the above plugins:

  1. EasyPayPal Wordpress Plugin
  2. Buy Me a Beer - PayPal Donation WordPress Plugin
  3. Paypal Donate

Monetizing your feeds

Personally I am not a fan of this monetization technique - as feeds are supposed to used in order to get visitors back to our site - but if you are, here are two plugins you can use:

  1. Feedvertising by text link ads has a plugin for feed ads for wordpress
  2. The PostPost plugin helps you display CJ ads to your feeds

More monetization options

Do you want more ways to make money? Bellow are the rest plugins that you can use to make money from your wordpress site:

  1. The DealDotCom plugin will help you earn more from this new - and promising affiliate program.
  2. If you are registered with Chitika’s affiliate program - which by the way is great for sites that have product reviews - you can use [CA] Chitika, a plugin that will automate the whole process
  3. On the other hand if you prefer to display BidVertiser ads, you can use the Bidvertiser wordpress plugin. Bidvertiser for me was the one of the worst cpc programs I ever used, but that doesn’t mean that it wont work for you too.
  4. If you want are affiliated with CafePress then you definitely have to install the CafePress WP plugin

The ancient Egyptians didn’t rush around but they still built pyramids

People tend to join pyramids looking for riches even at the bottom

Don’t rush to install Blog Rush

Every man and his dog is currently pushing Blog Rush (no link guys not even with condom) which describes itself as…

The fastest and easiest way to drive to instantly drive targeted readers to your blog

Only it won’t and it never would have, this is an absoultely pointless widget backed by one of the most successful marketing strategies of all time.

The Idea

First off you go and install the widget quite blindly not checking what it does is it a trojan, what sort of data its collecting (to the best of my knowledge its clean but that’s not the point). Next you promote the widget and get people to sign up the more people who sign up using your referral link the more referrals and the more time the widget is seen the more time your links are seen by others. Is this sounding familiar?

Oh yes you got it’s a pyramid scheme, sorry its a syndicated content system :D those at the top with 1000’s of page views and 1000s of sign ups dominating the widget the small guy well his blog is no more seen then it was before all he done is promote the guys at the top.

Ok before people jump on me technically its not a pyramid scheme as no money passes hands, and most schemes require money up front or in this case links but you just being semantic, apparently rather then pyramid its a Ponzi scheme. Which is just like a pyramid scheme in the way referrals build up like a pyramid but not a pyramid scheme.

So what I’m an A list blogger I don’t care about the lowly bloggers

Well lets face it if your in such lofty positions are you likely to notice a huge increase in traffic? Well Darren Rowse has already indicated that his click through rate is 0.005% so the answer is its not likely to bring in that rush of traffic, remember we might not be at the peak but nearly every Internet Marketer is talking about it yet in our own field few people are actually using it to find new content.

Your jealous because no one signs up using your links

Bugger your right but to be fair I haven’t even signed up, I just can’t see this working as anything but another ugly looking widget (it won’t even integrate into most blog themes nicely) but I’m not alone Sebastian also has decided against BlogRush his reasoning is:

  1. You won’t get free targeted traffic to your niche blog.
  2. You’ll make other people rich.
  3. You’ll piss off your readers.
  4. You’ll promote BlogRush and get nothing in return.
  5. You shouldn’t trust a site fucking up the very first HTTP request.
  6. Pyramid schemes just don’t work for you.

I agree with all except Pyramid Schemes just don’t work I guess that one really depends where you are in the pyramid :)

I can’t stop you

I know your going to do it, by now you have signed up and if your reading this you may have found it looking for “why do I get no traffic with BlogRush” well I’m afraid that’s life. I just wish I had started it the next question is really who going to buy BlogRush ;) and its large userbase.

End of Rant

Polls do mean prizes with Affiliate leads!

I got sent a question via email…

Hi Tim I love the blog and have learnt a lot from you and others but my site while popular doesn’t get very many sales through affiliate links what am I doing wrong can you help?

A quick look at both the site (which sadly will remain anonymous as the original emailer has asked it be kept that way :( ) and its stats indicated it was indeed a pretty popular site with nearly a 1500 visitors a day, which for a news portal is pretty good going. One of the features I really liked was at the bottom of each article was a have your say section which had a simple poll.

Do you think Mclaren should have been fined over £50 million pounds for spying?
Yes|No

Each poll was a question and a yes no answer along with the results, most of the polls no one had entered :( however to help get this site out of the red they would make an excellent place to peddle our affiliate links.

Zip and Email submits

Many Affiliate companies have zip or email submit campaigns running these campaigns offer the chance for people to win free items like phones computers etc, in exchange for giving up some personal details. The person is then entered into the draw, the affiliate gets paid per lead, so every time some one enters the affiliate makes some money between $0.80 - $5 you are not going to get rich of these schemes but they can easily compete with adsense earnings if properly managed. Zip submits tend to pay out more then email submits and both tend to be very geographically targeted a quick look at the site revealed nearly 70% of the site came from the US while a further 21% was from the UK so we hunted down two suitable campaigns. In the end we found two geotargetted campaigns both through the Affiliate group Copeac one was a Win IPhone and $500 visa zip submit for the US the other a Win a Digital Camera for the UK. Both have appalling small print but hey they worked well for our needs, however before we could get started we needed to organise a few things.

Incentivised or Encouraged

With most Zip and email submits you will come across the phrase ‘This offer Can NOT be incentivized’ what this means is you cannot offer something to go with it. So for example you couldn’t click here to receive a free pen and a chance to win an IPhone for example. The line between encouraging and incentivised is simple you can not give away a physical or electronic product to lure a person into providing their information. While we did check that offering the chance to take part in the poll was not an incentive we also took some extra steps and included small print offering a link to the free iphone/camera offer as well.
Finally we added both an entry in the privacy statement about linking to a third party who may require information to conclude offers, a statement in the terms of service indicating that we are not responsible for offers on third party websites.
To give you an idea of what the poll looks like here is one of the early mocks
Mockup of affiliate poll

Geo-targetting

We knocked together 3 versions of the poll settings, USA, UK and international each with their own offer for the USA and UK they went to our affiliate site once voted via a timed redirect with a means to escape if they just wanted to vote. For international users we asked if they would be interested in doing an online survey to win $100 through yet another affiliate company. You can easily do the same thanks to posts by both Nick and Patrick from Blog Storm on the subject which we linked to just last week. Once this was done, we had checked out that all the links worked, via proxies we sent it live.

The results

The number of people taking the poll rose by 900% this initially sounds a staggering figure but remember we only had around 10 people a day taking the poll so in reality this means we increased the number of poll takers to around 90 a day. Graph of location of poll takers
Out of those 90, 50% were from the US, 41% UK and the other 9% international.
In terms of conversions

  • 45% - From US resulted in lead payment well above average for this sort of submit
  • 5% - From UK pretty much average
  • 0% - Well technically not 0 1 person did take the survey but I think it might have been me via a proxy!

The result is that in the last 3 weeks the site has been earning about $24/day from its polls but these are already dying with the last week seeing a disappointing number of results, this is down to several reasons the very high US conversion rate is coming down, Lots of regulars have either stopped voting or more likey are not visiting the same offer. My job was done and I have left my new friend to find some more offers for his polls I have suggested that either run several offers and rotate between them or at least offer a new offer every couple of weeks seems to be a good balance.

Have you had success with Zip and Email submits? Do you think that using them this way is a good idea, perhaps you think its slightly manipulative let us know!

Open Ads 2.4 goes live!

Openads - the web's largest ad-space community
The new version of Open Ads 2.4 is released today!

This is our first stable release of the new codebase and a huge milestone for us. I’d like to thank all inviduals in both the Openads v2.3 private and public beta cycles

Those of you who have not already installed and played with the latest version… You are missing out on the best Openads adserver yet!
source:http://blog.openads.org/09/openads-24-stable-released/

Its been in beta for a few months and we have covered its predecessor a week or so ago.
The good news 2.4 is packed with loads of great features.

Including:

  • Capability to serve billions of ads per month
  • Smoother campaign delivery and prioritisation
  • Easy integration with leading applications: Track Google and Yahoo! clicks
  • Enhanced targeting and campaign management
  • Better reporting capability

You can compare the versions with this handy comparison chart.

Of particular interest at least for me is ‘Agency Level Management Login’ having scalable permissions for users is great if you are running advertisements on multiple blogs and sites for many clients.

What’s more its still free!
You can grab your copy from the download site