Comments on: Do your products deserve more attention http://paymentblogger.com/2007/08/13/do-your-products-deserve-more-attention/ Daily tips for internet marketers Tue, 06 Jan 2009 07:22:27 +0000 http://wordpress.org/?v=2.6.5 By: Tim Nash http://paymentblogger.com/2007/08/13/do-your-products-deserve-more-attention/#comment-524 Tim Nash Thu, 23 Aug 2007 15:05:25 +0000 http://paymentblogger.com/2007/08/13/do-your-products-deserve-more-attention/#comment-524 @design for myspace - Akismet decided you were spam :) I guess it must have been your choice of name. To answer your question we are using wordtracker and google trends for a specific purpose in this case to find which of the products we sell has the highest number of users searching for them on major search engines. we then cross reference this with the number of sites appearing in the search results for this product. We are looking for a balance between visitors searching and competition, its unlikely that the product most searched for will have no other sites with information about it. The key to the microsites here is to promote (in search engines) a paticular product from our range though I have used eccomerce as an example it can work on almost any niche that has several subjects. @design for myspace - Akismet decided you were spam :) I guess it must have been your choice of name.

To answer your question we are using wordtracker and google trends for a specific purpose in this case to find which of the products we sell has the highest number of users searching for them on major search engines. we then cross reference this with the number of sites appearing in the search results for this product. We are looking for a balance between visitors searching and competition, its unlikely that the product most searched for will have no other sites with information about it.

The key to the microsites here is to promote (in search engines) a paticular product from our range though I have used eccomerce as an example it can work on almost any niche that has several subjects.

]]> By: Tim Nash http://paymentblogger.com/2007/08/13/do-your-products-deserve-more-attention/#comment-474 Tim Nash Sun, 19 Aug 2007 12:50:54 +0000 http://paymentblogger.com/2007/08/13/do-your-products-deserve-more-attention/#comment-474 The problem with that is you lose the chief benefit which is the highly targeted domain name, remember these sites are being developed to rank for only 1 product. The problem with that is you lose the chief benefit which is the highly targeted domain name, remember these sites are being developed to rank for only 1 product.

]]> By: Nick http://paymentblogger.com/2007/08/13/do-your-products-deserve-more-attention/#comment-473 Nick Sun, 19 Aug 2007 12:01:48 +0000 http://paymentblogger.com/2007/08/13/do-your-products-deserve-more-attention/#comment-473 I think it is much better to use a more general term in your domain. Even if "travelmate" is not a trademark, or Acer gave you a permission to use it, it is hard to compete the vendor on SERPs. Instead you should try to rank for terms like "laptops" or "laptop reviews". This way your mini site can work more like a landing page, and sell 2-3 different products on the same category(2-3 different notebooks in our case). I think it is much better to use a more general term in your domain. Even if “travelmate” is not a trademark, or Acer gave you a permission to use it, it is hard to compete the vendor on SERPs.

Instead you should try to rank for terms like “laptops” or “laptop reviews”. This way your mini site can work more like a landing page, and sell 2-3 different products on the same category(2-3 different notebooks in our case).

]]> By: Design for MySpace http://paymentblogger.com/2007/08/13/do-your-products-deserve-more-attention/#comment-456 Design for MySpace Thu, 16 Aug 2007 13:05:10 +0000 http://paymentblogger.com/2007/08/13/do-your-products-deserve-more-attention/#comment-456 Tim, Do not understand some of your points or i think they are too generic in nature. Like the content should be simple and un-copied well that's pretty easy indeed. And then how can wordtracker and analytics help immensly (with full respect to what they can do) Sometimes i see people making microsites without understanding its need or even whether they're required or not. Tim,
Do not understand some of your points or i think they are too generic in nature. Like the content should be simple and un-copied well that’s pretty easy indeed.

And then how can wordtracker and analytics help immensly (with full respect to what they can do)

Sometimes i see people making microsites without understanding its need or even whether they’re required or not.

]]> By: Tim Nash http://paymentblogger.com/2007/08/13/do-your-products-deserve-more-attention/#comment-444 Tim Nash Mon, 13 Aug 2007 22:28:22 +0000 http://paymentblogger.com/2007/08/13/do-your-products-deserve-more-attention/#comment-444 hey Johnty sorry about the wait your comment got held up :) I really need to put my I'm not a lawyer hat on before answering any questions, and my understanding of trademark law is simply if its a trademark you can't use it in a domain name, so in your above example if travelmate is a trademark of Acer then technically you couldn't use it. One page sales pages never rank well normally so your looking for at least 2 to 3 page site, though of course if you got lots to say then a blog is a great way to get unique content. But remember these sites are promoting just 1 product the temptation is to slip in a few extra. hey Johnty sorry about the wait your comment got held up :)
I really need to put my I’m not a lawyer hat on before answering any questions, and my understanding of trademark law is simply if its a trademark you can’t use it in a domain name, so in your above example if travelmate is a trademark of Acer then technically you couldn’t use it.

One page sales pages never rank well normally so your looking for at least 2 to 3 page site, though of course if you got lots to say then a blog is a great way to get unique content. But remember these sites are promoting just 1 product the temptation is to slip in a few extra.

]]> By: Johnty http://paymentblogger.com/2007/08/13/do-your-products-deserve-more-attention/#comment-443 Johnty Mon, 13 Aug 2007 16:40:45 +0000 http://paymentblogger.com/2007/08/13/do-your-products-deserve-more-attention/#comment-443 About the domain naming, does it matter if you are naming after a specific model or other number, I mean lets say your selling Acer Travelmates could you have travelmate620.com for example or would that breach the guidelines? Also what would you reccomend for the mini sites 1 page static salespages or multiple pages maybe even a blog? About the domain naming, does it matter if you are naming after a specific model or other number, I mean lets say your selling Acer Travelmates could you have travelmate620.com for example or would that breach the guidelines?

Also what would you reccomend for the mini sites 1 page static salespages or multiple pages maybe even a blog?

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